We began distributing SpikerBoxes on April 8th, 2010, and we are proud to announce that on June 15th, 2011, we shipped our 500th SpikerBox! The proud owner is a high school teacher in Minnesota who ordered 12 “Bags of Parts” for students to build and experiment with this summer. You can see our complete user breakdown on our finance page and map. In short, of the 510 SpikerBoxes we have shipped to 183 unique customers, 218 have been preassembled by us, and 292 have been where users build the SpikerBox themselves.
This operation has been a labor of love for us (working out of our living rooms and mother-in-law’s basement), and after 2.5 years of plugging away, we announce we are now ready to expand our team. We were recently awarded an NIMH SBIR grant: “Bringing Neurophysiology into Secondary Schools” to allow us to professionalize all our educational materials as well as build some new prototypes. We are currently recruiting to add a software developer and educator to our team. We thank the U.S. National Government for believing in our mission, and, of course, you the taxpayer!
And we want to thank you with more than a kind word. For the summer, we announce our first sale. The SpikerBox and Bag of Parts prices have now been lowered 10% to get neurophysiology into the hands of more and more people. We shall keep experimenting with production techniques to continue making neuroscience inquiry as affordable as possible.
To the NeuroRevolution!
-Tim & Greg
Finances are on our collective minds as we all hurry to send in our taxes to the IRS this week, therefore we think this is a great time to announce somefinancialnews of our own. Starting with this year’s tax filing, we are making Backyard Brains open books, meaning that all employees (both of us) and the public are free to pour over our finances in detail and see how much money we take in, and where the money goes.We have set up a page on our website to allows you to see how we are doing on a day-to-day basis: http://finance.backyardbrains.com
Above is our total revenue since we started taking sales. In 2010 we took in $25,000 in sales of SpikerBoxes (and another $3,850 in grants/awards). Where did this money go? Were we good stewards of our new-found wealth? Or did we give cash bankruptcy bonuses to our top execs? It’s up to you to judge. Below you will find the top 10 expenses for all of 2010. Note that a majority of our expenses were directly related to the procurement and distribution of our SpikerBoxes.
Top Vendors of 2010
||Shipping and Printing
|K & F Electronics
||Flights to SfN
||San Diego is Expensive…
||iPhone Code Monkey
|Society for Neuroscience
||Pay it forward.
||No, not cell phones. Real Parts.
|IX Web Hosting
||Our web server
We did have an expensive trip to San Diego for SfN, but fortunately this was graciously covered by the Anuradha Rao Memorial Travel Award and SFN Next Generation Award. A clever reader may be wondering where our payroll expenses are on this report. It’s not there, because in 2010 we had no payroll. One of our owners (Tim) was reimbursed for personal loans made to the business in 2010, but it wasn’t until this year that he actually started to earn the extravagant full-time salary of $1,500 a month!
We look forward to growing our business in 2011 and offering more products and experiments to feed your hungry brain (RoboRoach available now, and some opto thing-a-ma-genetic-jig may be on the horizon). Stay tuned, and don’t forget to check in on us from time-to-time to see how we are doing. Our minds recollect an old lolcatz cartoon…
In a deal noted by many industry insiders as “a neurotechnology coup,” Karl Deisseroth, professor and physician at Stanford, has moved to Detroit, MI to join Backyard Brains as its first salaried employee. Vinod Khosla, Silicon Valley entrepreneur, noted "it’s common practice for high tech firms in the Bay Area, whether SquareUp or Anybot, to compete for talented employees. This move by Detroit area biologists to recruit one of our top neural engineers is no different…I just didn’t think it would happen so soon…." a distracted Vinod trailed off as he browsed Ann Arbor real estate on his iPad 1.
Karl drove a hard package, but ultimately agreed to a 2002 silver Ford Focus for travel from Palo Alto and a salary of $45,000/year, along with an undisclosed amount to renovate Michigan Central Station as his new lab space. To the shock of many local politicians, Crain’s Detroit is reporting that talks between Sequoia Capital and Manuel J. Moroun are commencing to negotiate the transformation of the train station into a cutting edge neuroscience institution. Karl has also negotiated equity in Backyard Brains, with a cap of 0.5% ownership vesting over 10 years.
The future home of the Central Station Neural Labs in Corktown
Karl notes: “I have long been a fan of the Motor City. A couple weeks ago, after I had just published my recent Nature Paper on the mechanisms of anxiety, I went for a walk on the west side of Stanford campus, passing the Dayglo mountain bikers and triathlete med students. On such a beautiful sunny Spring California Day as is every day out here, my thoughts were grey and cloudy. I thought, "Karl, it’s time for a challenge. You just published 12 Science and Nature papers in almost as many months, and no one has ever done that before. You should be happy. Why aren"t you? Karl further noted: "To tell you the truth, it was hard to become excited anymore, even with all the grants coming in, all the world class talent of graduate students and post-docs banging on my door, the bombshell papers I keep writing and writing… it all felt a bit sisyphean to me. What more can life offer?"
"I needed to find something new, but what would I work on that would ignite the fire? And what could I add? I soul-searched for weeks." Karl paused a moment to check something funny on the MSU basketball internet forum before continuing…"Late one night, as I was writing a Nature article on the mechanism of the neocortex’s storage of declarative long term memory in humans, and another Science paper that finally answers whether or not we have free will, I became intellectually bored, and began surfing my favorite tech sites thedenveregotist.com and the dailymail.co.uk, when something immediately caught my eye. What’s this? A Remote Control Cockroach in Michigan? No way! This project is just asking for optogenetics! I pulled out my Rolodex, gave Tim and Greg a call, and before I knew it, I had arranged a 30 year mortgage on a nice fixer-upper townhouse right off Telegraph and 11 mile, just commuting distance to Detroit, but of course, not as expensive as living in the city itself."
Tim and Greg happily pose with their first hire! There's always a line at Slows!
Rick Synder, governor of Michigan, noted: “We need the kind of "can do attitude" in Michigan that leads to new technologies, which Deisseroth has repeatedly demonstrated with his harvesting of green algae and desert bacteria ion pumps.” Mayor David Bing has expressed interest in expanding the people mover service to the new Central Station Neural Labs (CSNL) to accommodate the increased traffic.
"I am excited about heading to the D, just in time for baseball", said Deisseroth, adjusting his ballcap. "I’m looking forward to see Jackson build on his incredible rookie season […] With Cabrera and Guillen healthy in the lineup, and Verlander and Porcello looking good in the rotation… I like our chances." When asked how he felt that his start date (April 8th) coincides with opening day for Tigers, Karl said with a wry smile: "I think I feel a sickness coming on next week… but I should be better by the following Monday".
His new optogenetics center, located across the street from Slow’s BBQ, is speculated to become the new hotbed of ideas. The owners of Buck’s of Woodside have reportedly been spotted in Roosevelt Park speaking with Phil Cooley. Jeff DeBruyn, whose non-profit ‘Imagination Station’ owns several buildings and vacant land around the new facility, has seen an unprecedented amount of activity on his sites. Wheelhouse Detroit has inquired with city officials to build a new bike shop which will capitalize on the shift to a younger, more mobile demographic in the area.
Backyard Brains released its official statement today, which reads "Please join us as Detroit and Backyard Brains welcomes Karl to his new home in the state of Michigan. We are looking forward to Karl building on his 13-year experience at Stanford by bringing Neuroscience to the people. We are cautiously optimistic to see what Karl has in store in the years to come."
UPDATE: May 9th, 2011
After four weeks of work, Karl unveiled to his new supervisors his brand new optogenetic prototype. Design Reviews are brutal….
Karl also received his official business cards! Feel free to contact him for tech support!